Pricing, and how we think about it

Where this comes from

We've spent a fair bit of time looking at how other companies price their products. The ones we keep coming back to are Basecamp, Plausible, and Todist. They're very different products for very different audiences, but they share something we wanted for Pixelmatic. They price with a bit of generosity, they compete on the product itself, and they treat their customers like adults.

That's the posture we were after.

The shape of it

Pricing can go one of two ways. It can nickel-and-dime at every turn, hide essential features behind enterprise calls, and quietly punish teams for growing. Or it can be more like a handshake. Here's the price, here's what you get, the kind of deal you'd happily mention to a friend.

We're aiming for the handshake.

Small acts of generosity

A few things we've put in place from the start:

Record unlimited videos, for free, no account. Browser-based, no install, no five-minute cap on the front door. Just a discreet "Made with pixelmatic.co" in the bottom-right corner. Save as many WebM files as you like, locally.
Take unlimited screenshots, for free, no account. Browser-based, with a small editor for crops, arrows, and text annotations. No watermark. Save the images locally, as many as you like.
Three free published videos. Enough to actually try the hosted path end-to-end (public share link, transcript, the whole flow) before we ask for a dollar.
Centralised recorder settings on every paid plan. Camera position, frame backgrounds, branding... configured once, consistent across everyone on your team. It's one of the things we're proudest of, and it's there from the cheapest tier up.
Branded public video pages on every paid plan. Your videos look like yours, not ours.
Pay by tier, not by seat. Each plan covers a generous band of users, so you can add teammates within your tier without watching the meter. A five-person team on Short pays $29 a month total, not $29 × 5, and you only move up when your team actually outgrows the band.
Your videos stay. No retention clocks, no "we archived your stuff after six months." You have them until you delete them.

Being honest about the other side

We also need to make money. Pixelmatic has real infrastructure behind it (encoding, hosting, delivery), and generosity that's financially unsustainable is just a countdown.

So the pricing ladder exists, and it's shaped around usage. How many videos you publish, how much storage you use, how big your team is. You climb the ladder because you do more, not because we held a feature hostage.

Two features are genuinely gated, and we want to say so plainly. Advanced analytics (viewer-level engagement, retention curves) and custom video domains live on our higher tiers. They cost us more to run, and they tend to be where buyers at that scale expect them to live. Everything else (transcription, branded share pages, password-protected links, team settings) is on every paid plan.

That's the whole thing

No seat counts masquerading as value. No "contact us for pricing." Plans start at $12 a month. Record for free for as long as you like. If you find us useful, we hope you'll tell someone.

Until next time!

Wouter
Founder